Kara Smith is the founder and president of Karasma Media, a Harlem based boutique specializing in Social Media Public Relations Campaigns for the legal marketing industry. She works with legal marketers to create a more clearly defined focus and distinctive business strategy that will provide them with a competitive advantage for new business, higher reputation recognition, and enhance their ability to attract, win, and retain the clients they really want.
Kara has worked in New York City’s corporate sector and as a freelancer for more than 20 years in the marketing, television, and film businesses. She studied Film and Film and Fine Art at Pratt Institute from 1991-1994. She went on to receive a BA in Liberal Arts in 2004; and an MA in Media Studies with a focus in Digital Design, and certificate in Media Management in 2007, from New School University.
In November of last year, Kara partnered with PENCIL, a not-for profit organization that connects hundreds of New York business leaders with the city’s public schools. Participants visit their respective schools and share the fundamentals of their profession with students. Then, throughout the remainder of the school year, the leaders and school principals maintain a partnership intended to “enhance … learning environments” and “support student achievement.”
During a multi-media presentation to the students, she shared with them her experiences as a public relations professional specializing in social media. “I encouraged them to focus on education and to do what they love and learn to do it the best that they can.”
Since her partnership began, Smith has worked with Alain L. Locke to launch the school’s environmental club – the first such club at any elementary school in Harlem. She is also working with principal, Susan Green to distinguish their brand, encourage community involvement, and design a social media campaign. She has garnered media coverage for the students on CBS, Fox, and Newsweek’s Online Magazine and Uptown Magazine Online.
Associations of membership include:
Legal Marketing Association
National Black MBA Association
Cambridge Who’s Who in American Business
Kara has worked in New York City’s corporate sector and as a freelancer for more than 20 years in the marketing, television, and film businesses. She studied Film and Film and Fine Art at Pratt Institute from 1991-1994. She went on to receive a BA in Liberal Arts in 2004; and an MA in Media Studies with a focus in Digital Design, and certificate in Media Management in 2007, from New School University.
In November of last year, Kara partnered with PENCIL, a not-for profit organization that connects hundreds of New York business leaders with the city’s public schools. Participants visit their respective schools and share the fundamentals of their profession with students. Then, throughout the remainder of the school year, the leaders and school principals maintain a partnership intended to “enhance … learning environments” and “support student achievement.”
During a multi-media presentation to the students, she shared with them her experiences as a public relations professional specializing in social media. “I encouraged them to focus on education and to do what they love and learn to do it the best that they can.”
Since her partnership began, Smith has worked with Alain L. Locke to launch the school’s environmental club – the first such club at any elementary school in Harlem. She is also working with principal, Susan Green to distinguish their brand, encourage community involvement, and design a social media campaign. She has garnered media coverage for the students on CBS, Fox, and Newsweek’s Online Magazine and Uptown Magazine Online.
Associations of membership include:
Legal Marketing Association
National Black MBA Association
Cambridge Who’s Who in American Business
